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Immediately after the transfer of sovereignty, Hong Kong was severely affected by several crises. Diplomatic negotiations with China resulted in the in 1984. Retrieved 18 November 2017.
The formalised a policy of free trade between the two areas. Other distinct towers line the Hong Kong Island skyline, including thethe -servile triangularthe circularand the sharp-edged. Cue a bevvy of white van men posing salaciously on billboards near you. The region was consolidated under the kingdom following Qin collapse, but recaptured by China after the. The manga's forty chapters have been collected into eight released in Pan and overseas. Retrieved 18 November 2017. Throughout the 1980s, these movies and shows were exported outside of the territory and exposed Cantopop to a global audience. Retrieved 8 June 2018. All of this was followed by the epidemic in 2003, during which the territory suffered its most serious u downturn. Original run July 9, 2006 — December 17, 2006 Episodes 24 Welcome to the N. Mainstream culture is derived from immigrants originating from various parts of China. However, the reason for accepting the writing task was initially to get a girl he met, Misaki Nakahara, off online dating h.k back.
On Tuesday Google announced that it has decided to change the name of the next version of. It was a move that brought smiles to the faces of all us here in the H+K tech team, and I expect many more when they found out. Some may question the point if this is the case, but I think it should just be taken on face value as a fun way to promote the next mobile operating system OS from Google. Previous versions include, cupcake, donut, froyo, gingerbread, honeycomb, ice cream sandwich and the current version jellybean. With Kit-Kat being named as the next version we wonder whether this is now going to be the precedence rather than an anomaly? If so we could have some interesting names to come, Lion bar? At H+K we like the way Google looks to work with a sense of fun and this is a great example. Changing or shaping behaviour and inspiring or engaging people is often a perquisite of many of the. The MINDSPACE report sets out nine of the most robust non-coercive influences on our behaviour, which is captured in the simple mnemonic MINDSPACE: MINDSPACE Dolan et al. Furthermore if your product is one that defies social norms, goes against it, then your potential consumer base becomes much smaller. Products and marketing have to stand out today in a competitive market place, but not go against social norms to the extent that it alienates the brand and turns away consumers. However, social norms change over time and place. Often subtly or gradually, but it is for this reason why trends and different cultural appreciation becomes key to successful brand building. Local market PR and advertising activation is important to understand key opinion leaders and how to position a brand strongly in relation to social norms. The Power of Social Norms Indeed the subtle social norm differentials can be seen not just culturally and geographically, but also digitally. A random follow on Twitter is seen as great, but a random friend request on Facebook is seen at best somewhat eery. Furthermore, dating apps and websites invite a completely different type of social norm and etiquette to everyday encounters in a bar. And also a different type of social norm with regard to other social platforms. Two seemingly similar online concepts of video messaging — Skype and chat roulette — but yet the social norms of these two digital spaces are stark. Parental caution is advised for the latter! Brands also have the power to create social norms. In order to maximise the power of brands, these norms and reputations then need to be maintained. Looking at norms and product innovation — as is evident with countless examples — is a gradually, slowly changing process. A pod of vanilla in Coca Cola. A whiff of aniseed in Pimms. A sprig of rosemary to Pringles. Therefore, brands create norms in their marketing strategy — have a break, have a kit kat. Change the Kit Kat too much, and the hard work is undone. The power of the brands social influence can be diluted. Why is the Apple brand family evolving at what seems like a slower rate than mankind! New Product Development - Kit Kat Fifth Finger It is to that end where brand management and brand reputation becomes crucial. To not allow hard work to be undone. To reinforce brand values and defend them when threaten. But also to create social norms and influence culture through branding and marketing. In brand messaging and communications, understanding and responding to the subtle social norm differentials that exist geographically, culturally and digitally are key to effective communication strategy and execution. Follow me on Twitter This is the second blog post in the series of nine, which follows on from the , taking inspiration from the Cabinet Office commissioned report entitled. Changing or shaping behaviour and inspiring or engaging people is often a perquisite of many of the. The MINDSPACE report sets out nine of the most robust non-coercive influences on our behaviour, which is captured in the simple mnemonic MINDSPACE: MINDSPACE Dolan et al. The impact of incentives clearly depends upon factors such as type, magnitude and timing of the incentive. In a competitive economic environment brands are increasingly using incentives to attract consumers and stand out from the competition. The power of incentive Brands in the service industry — such as high-street banks, mobile phone network providers — are using incentives and rewards to become more attractive to consumers. However, the behavioural economic insight is important in order to understand how best to use incentives in marketing. What this means, for example, is human beings feel the loss of losing £1 more than we feel the elation of being given £1. The incentive Magnum is giving consumers is the. Although, the type and magnitude of the incentive of a £800 handbag could be s ignificant enough in itself to demand attention from some consumers. Furthermore, people have a habit of over-weighing small probabilities — for example lotteries — and so consumers may over-weigh the small chance of winning the handbag. Magnum - win a designer handbag everyday Another example of using incentives to engage a community is. However, a fundamental problem with using incentives, is that once an activity such as buying a Magnum is associated with external reward chance to win a handbag , then individuals are less inclined to participate with the activity in the future without further incentives. People have a habit of o ver-weighing small probabilities, meaning competitions can be effective. Follow 3D printing has long been a hot topic in the tech industry, with investors and consumers closely following the evolution of this exciting technology. The prospect of being able to design and print 3D objects or being able to doodle into thin air something which is fast turning into a reality has captured the imagination of the general public as well as technological innovators. This begs the question…could 3D printing for the consumer be just around the corner? There have been some amazing stories in the media recently illustrating how 3D printing technology could have a profound impact on healthcare; take the 3D printer which produced a for a transplant patient, or the news that could soon be printed on demand. It seems like almost everything from organs to clothing, and even garden gnomes like these showcased by last week at SXSW, is within the realm of possibility. Excitement around this phenomenon has reached an all-time peak, but tongues are wagging as experts question what such a shift could mean for both intellectual property rights and public safety. Firstly from a copyright perspective, there has been concern that ability to share and print digital files will make Intellectual Property regulation almost impossible. There are worries about the implications in terms of the repercussions for businesses; what impact could 3D printing have on the economy if we can print off products on demand? Moreover, in the face of the recent US gun crime debate, concerns have been raised that one day it could be possible for people to download files for weapons. The move of 3D printing to a more consumer market could help to empower entrepreneurship, innovation and creative thinking and there could be huge potential health benefits. A few weeks ago, this talked about how the rise of healthcare apps may have been cemented by the news that Apple were creating lists of the best apps for healthcare professionals. Now, the NHS has launched their own to help people manage their health. There are already around 70 apps in the library, which have been reviewed to ensure they are clinically safe and relevant to people in the UK. This process involves checking that all apps submitted comply with data protection laws and with trusted sources of information, such as , which are both minimum requirements. Of course, the NHS library could become a sort of stamp of approval for health apps in the UK, although with 70 apps already featured and seemingly minimal entry requirements, it will be interesting to see how they ensure people are being directed to the most useful and relevant apps for them. One consideration is that the scale of apps included could become overwhelming, while the quality and effectiveness of an app in itself will not necessarily be guaranteed provided it is not unsafe. The website does state that the review process will be updated and improved over time though, and this is still an important development for the industry. In a similar vein, this post on by Leslie Kernisan, who practices in geriatrics, provides some excellent insight into how and why health apps should, if at all, be prescribed. Kernisan suggests that while many digital health enthusiasts expect that apps will become routinely used tools in healthcare, clinicians need be more thoughtful when recommending apps, basing their recommendation on medical rather than marketing considerations. The article is an absolute must-read for people with an interest in digital within the health industry. It is really interesting to see someone take a step back from all the noise there is about apps and provide some genuine insight. While it might be tempting to develop an app or some other creative digital tool every time you are handed a brief, it is worth taking a step back and assessing how appropriate and valuable this will actually be on a case-by-case basis. Finally, it is worth reading from the social media team at. On March 7, Facebook announced a major redesign to its and this article looks specifically at the implications the design change will have on pharma Facebook pages. If you or a client you work with community manage any pharma Facebook pages this is absolutely essential reading. They had veered away from the usual androgynous beauty with hairless torso, creamy pre-pubescent skin and cut glass cheek bones in favour of Johnny Harrington a former kitchen fitter from Milton Keynes. With his wild titian locks and rugged appearance he looks more biblical than model but John Lewis say Johnny appeals to its hard-working ordinary customer. His laid back cavalier chic is the kind of attainable that might convince your man to abandon his dog chewed trainers and try on a pair of calfskin loafers. His impressive facial hair hints at similarly impressive testosterone levels — here is a man not to shy away in the face of a salmon pink chino so why should you? And this year the trend continues with Unilever using the Super Bowl, fertile territory to reach hordes of males, to launch its new. The Dove brand already known for its Real Beauty campaign which featured posters of ordinary women in their underwear is now doing the same for ordinary guys. According to Matt Close, marketing director for home and personal care at Unilever UK, three-quarters of men find it difficult to identify with the men they see in advertising and feel stereotyped and misrepresented with only 3 per cent strongly agreeing that they are realistically portrayed. Cue a bevvy of white van men posing salaciously on billboards near you? Probably not but expect to see someone a bit more like your husband, boyfriend or brother flogging moisturiser in the future. Go Daddy caused an earlier this year with its use of the bespectacled Jesse Heiman in its now famous Super Bowl ad who with his Afro and unhealthy BMI is hardly your usual poster boy. Jesse was seen sharing a bit too much saliva with blonde beauty Bar Refaeli and overnight has become a cult hero for thousands of guys around the globe. However, despite this proliferation of ordinary guys in marketing to men, the shift has actually been a relatively slow one. Pop culture has been embracing the everyman for years with the likes of comedian James Corden championing the average man and Ed Sheeran proving that it is ok to be ginger and proud if you can sing so well even Taylor Swift wants a piece of you. And it seems that now brands are beginning to mirror this trend. First on our list is Kathryn Parson, co-founder of Decoded and proof that working with computers and having fantastic hair is in fact possible. Next up is Rhianna no, not that one. Rhianna Pratchett is the daughter of much-loved author Terry Pratchett, and is also a talented writer, but in a very different field to her father. You may have seen her cropping up in the press recently, promoting the new Tomb Raider game. In fact, 42% of gamers are female. On last week, a new online community was launched for patients with Idiopathic Pulmonary Fibrosis IPF on the existing patient website,. RareConnect is led by the non-governmental, patient driven, rare disease organisation , and makes information available via patient advocacy groups from a variety of countries. RareConnect also provides a forum style platform for patients to meet and interact, allowing users to share individual experiences about how IPF has affected them, creating a sense of community between users. The website even has a translation service for all of its posts, making information available in five different languages and allowing its reach to be truly global. With involvement, it looks like the IPF community now have online spaces on the platform where they can meet others with similar diseases, also allowing patients to input their health info and track their diseases. Qualcomm partner with a large range of medical devices, such as blood pressure and blood glucose monitors that are connected to the internet and have a cloud based platform, which stores and tracks the health data from these devices. The idea behind partnering with WebMD, is that rather than receiving generic information when searching, you can receive information that is relevant to you. The partnership is still early in its development, but it will be very important to see how this develops, and if this style of searching for patient information catches on in the future. Last week, a was released in the , looking at the correlation between hospital Facebook likes and the quality of the hospital. Not only were the hospitals that had the higher number of likes more likely to be recommended by patients, it was also positively correlated with the mortality rate, meaning that based on this study, the more likes a hospital had, the better it was. This study shows the importance of having a strong and engaging Facebook presence as well as demonstrating that patients increasingly want more information from hospitals to make a more informed decision about where they seek treatment. The activity launches new flavours and marks the brands first foray into interactive video with a series of films showing one brave Pringles® fan going up against the new flavours in a series of humorous challenges. To support local media outreach in each market, the team created 100 Personalised Pringles Packs and seeded these to key consumer and online media in each market. To view the videos, visit Another busy one for our Army team as fourteen new Army recruits from North Wales swore an oath of allegiance to the Queen as part of their official entry into a career with the British Army on Tuesday. The Attestation ceremony took place at the British Army Careers Office on Glynne Road in Bangor, and included a traditional parade of the new recruits in front of their proud friends and family. Having successfully completed their oaths of allegiance, each candidate received his or her Attestation certificate which marked the final completion of their recruiting process and welcomed them as new members of the British Army. The Army offers a wide variety of careers for both Soldiers and Officers, in the Regular and Territorial Army, with over 200 different roles available and recruits 15,000 people to the Army each year. And hot off the press, our Retail + Leisure team today held an event which launched the IHG Trends Report, compiled by The Futures Company. The report looks at specific trends and how they are going to affect travel over the next 10 years. The debate was hosted by Simon Calder and the panellists included Richard Solomans IHG CEO, Sarah King from The Futures Company and Dr Miguel Moital of Bournemouth University. The event took place at the Intercontinental Westminster Hotel and was attended by a range of media across travel, trade and lifestyle press. Stakeholders also attended including Visit England, ABTA, WTTC and Tourism Alliance. This is entirely the product of tenacity from the team that managed to convert a piece with no less than FIVE really positive mentions for GE Capital and the Leading From the Middle research. Balthazar has big boots to fill in the form of the other leading grand cafes , and but we have high hopes for this newcomer and if the reviews are anything to go by, the hype definitely matches the reality.
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